Posted by: Orlick | September 3, 2010

Run-up to Asian Feastival this Labor Day

I’ve been helping out with the Asian Feastival this month. I took it as a personal challenge to help them get the best restaurants in my area. I mean, if you are going to represent Queens, rep it right.

The organizers are big players in the Asian community in NYC and have access to restaurants and Asian companies most others wouldn’t. The only event I could compare the quality of restaurants might be Village Voice’s Choice Eats event. And as my last ponderings hinted on, when the price gets up there (Choice Eats was $45), it’s no longer about filling up your stomach all-you-can-eat. In order to make it worth their price tag, there had to be something longer lasting to take away from it, other than food.

This is how the fEASTival should help. They are doing lots of programs and even a bike tour (get in asap, it’s gotta sell out soon). It’s not just about eating food, but about learning and bringing it to a higher level. One of the first things they said to me was that they didn’t want Asian food to be considered the typical cheap stuff that Americans are used to. They are trying to have the highest quality of each country in Asia, with restaurants located in Queens.

For $10 off, you can enter the password AFQueens to the checkout. This is only for insiders, so don’t tell anyone.

Official Site

I nabbed the program before it hit the printer, here is a list of activities at the event:

BALLROOM – STAGE
1:15 PM OPENING REMARKS | WENDY CHAN
KEYNOTE SPEECH | MICHAEL TY

BALLROOM – DEMO STATION
12:30 PM BURMESE TEA LEAF SALAD | ROSIE CHOU
2:15 PM OKONOMIYAKI | KAZUKO NAGAO
3:00 PM SAKE 101 | TIM SULLIVAN
3:30 PM COOKING W/ FISH SAUCE | GEORGE WONG
4:15 PM DIY SUSHI | MAMIE NISHIDE
BOARDROOM EAST
12:30 PM – 1:15 PM THE ASIAN SPICE CABINET
1:45 PM – 2:30 PM RICE: THE LONG AND SHORT OF IT
3:00 PM – 3:45 PM THE NEXT GENERATION OF ASIAN AMERICAN CUISINE
BOARDROOM WEST
12:30 PM – 1:15 PM WOK THE WOK & TALK THE TALK
1:45 PM – 2:30 PM ASIAN FUSION CONFUSION
3:00 PM – 3:45 PM DECONSTRUCTING SOUTHEAST ASIAN FLAVORS
OUTDOOR TERRACE
12:00 PM – 5:00 PM ASIAN FARMER’S MARKET &

ON SITE COOKING DEMOS
12:30 PM VEGETABLE CARVING | GEORGE WONG
2:30 PM KIMCHI TUTORIAL | MAANGCHI

TOURS
8:30 PM – 12:00 PM BIKE “TOUR DU JOUR”
YOUNGSUN LEE & EMILY LEW
4:15 PM TASTINGHUNTING | JOE DISTEFANO

12:00 PM – 5:00 PM
ASIAN FARMER’S MARKET
PRESENTED BY NEW ASIAN CUISINE
EXPERTS CATHY ERWAY, KIAN LAM KHO, MAANGCHI
LOCATION OUTDOOR TERRACE
Can’t tell bok choy from gai lan? Join Kian Lam Kho, Cathy Erway and Maangchi in a tutorial to help demystify the Asian produce aisle.

8:30 AM – 12:00 PM
ASIAN FEASTIVAL CULINARY BIKE “TOUR DU JOUR”
PRESENTED BY YEO’S
LEADERS YOUNGSUN LEE & EMILY LEW
Join Youngsun Lee and Emily Lew as they lead a
hungry bike brigade for a food tour to a local Korean community garden and the Queens County Farm Museum.

12:30 – 1:15 PM
THE ASIAN SPICE CABINET
PRESENTED BY JAMES BEARD GREENS
PANELISTS GEETIKA KHANNA, LEAH MCLAUGHLIN, &
NIRMALA NARINE
LOCATION BOARDROOM EAST
Geetika Khanna, Leah McLaughlin, and Nirmala Narine explore the Asian Spice cabinet — flavor profiles, versatile uses, and the historical significance of spices in Asian cuisine.

12:30 – 1:15 PM
WOK THE WOK AND TALK THE TALK
PANELISTS RAMIN GANESHRAM, FRANCIS LAM, &
GRACE YOUNG
LOCATION BOARDROOM WEST
A dialogue with Francis Lam, Grace Young and Ramin
Ganeshram about the intricacies of traditional Chinese
cooking techniques and how they have evolved.

1:15 PM
KEYNOTE SPEECH
SPEAKER MICHAEL TY | AMERICAN CULINARY FEDERATION
LOCATION BALLROOM
1:45 – 2:30 PM
RICE: THE LONG AND SHORT OF IT
PRESENTED BY CHIMES GARDEN ORGANICS
PANELISTS JAY WEINSTEIN & AKIKO KATAYAMA
LOCATION BOARDROOM EAST
Jay Weinstein and Akiko Katayama lead a lecture all about rice. Join in the discussion as they discuss the role of rice in Asian cuisine, the difference between long grain and short grain, and some traditional and modern ways of preparing
this staple.
1:45 – 2:30 PM
ASIAN FUSION CONFUSION
PRESENTED BY EATTV.COM
PANELISTS BRUCE COST, ED SCHOENFELD, &
JAMIE TIAMPO
LOCATION BOARDROOM WEST
What exactly is Asian Fusion? Bruce Cost, Ed Schoenfeld
and Jamie Tiampo discuss.
3:00 – 3:45 PM
THE NEXT GENERATION: ASIAN AMERICAN CUISINE
PRESENTED BY TANG’S NATURAL
PANELISTS AKIRA BACK, EDDIE HUANG, LEE A. WONG
LOCATION BOARDROOM EAST
Akira Back, Eddie Huang, and Lee Anne Wong offer perspectives on the new generation of Asian American chefs who are redefining the culinary landscape, pushing the cultural barriers and leaving their mark on American cuisine.

3:00 – 3:45 PM
DECONSTRUCTING SOUTHEAST ASIAN FLAVORS
PRESENTED BY WORLDFOODS
PANELISTS CHERYL TAN, ANDY YANG, KIAN LAM KHO
LOCATION BOARDROOM WEST
A conversation with Cheryl Tan, Andy Yang, and Kian Lam Kho about the fundamentals of Southeast Asian Flavors.
4:15 – 5:00 PM
TASTEHUNTING TOUR OF FLUSHING
PRESENTED BY EDIBLE QUEENS
LEADER JOE DISTEFANO | EDIBLE QUEENS
Save room for Tastehunting, a walking tour of downtown Flushing led by Joe DiStefano. Stops include the Golden Shopping Mall, herbal shops, a Malaysian grocer, and a Taiwanese food stall for a taste of stinky tofu.
LIMITED TO 20 SPOTS
4:15 – 5:00 PM
UNDERSTANDING SUSTAINABLE SEAFOOD
PRESENTED BY TURBOPOT
SPEAKER BUN LAI
LOCATION BOARDROOM EAST
Bun Lai, chef and owner of Miya Sushi, the only sushi restaurant in the Northeast exclusively and successfully serving sustainable seafood, shares his insights.
1:15 – 2:00 PM
BOOK SIGNING
Las Vegas Chef Akira Back by Akira Back
The Art of Eating In by Cathy Erway
Sweet Hands: Island Cooking From Trinidad & Tobago by Ramin Ganeshram
Stir-Frying to the Sky’s Edge by Grace Young

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Responses

  1. Can’t wait to hear about what you tasted at this event. It sounds amazing!


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